Centara
Publicada
Assistant Director CRM & Customer Loyalty - Corporate Office
Sobre el trabajo
DUTIES AND RESPONSIBILITIES:
- Responsible for designing Centara The 1 - customer loyalty program strategy, program benefits and continuous enhancement of the program to drive member acquisition and retention. This
includes designing customer journeys and ecosystem. - Responsible for designing the revenue model of the loyalty program.
- Monitor and maximize customer lifetime value strategies to ensure maximum profitability.
- Collect, monitor, and analyze big datasets of customer behavior, market research to align with
marketing activities and maximize commercial opportunities. - Partner with the Campaign Team to ensure a proper level of marketing resources (including
budget) are allocated to the program. - Lead communication plan and content to target and engage the different customer segments.
- Develop loyalty program calendar and work with execution partner to deploy marketing.
campaigns, initiatives, and events to increase member acquisition. - Work with internal and external stakeholders to design and enhance system features to support.
the current and future needs of the business to create the ultimate loyalty program. - Collaborate with key departments under Central Group to drive collaborative projects.
- Assess market trends and competitor analysis to keep up to date with current marketing trends.
to ensure the competitiveness of the loyalty program.
QUALIFICATIONS:
- 10-15 years of loyalty programs and/or eCommerce/retail experience, with a deep knowledge
base of CRM/customer marketing programs across owned and paid membership channels. - Knowledge of ecommerce operations and hospitality services strongly desired.
- A history of building and leveraging customer segmentation and understanding of customer
journeys to increase engagement and business results. - Deep experience in building and managing a consumer facing loyalty programs.
Job Description – Corporate Operations - A data-driven mindset, with a proven track record of hypothesis-driven testing resulting in
increased business performance. - Ability work across organizational boundaries to get things done in a collaborative, fast-paced environment.
- A positive attitude while being hyper-organized and comfortable multi-tasking.
- Innovative problem solver, intensely detail-oriented and results-focused.
- Strong project management skills and the ability to work in a fast-paced, deadline-driven environment with many concurrent campaigns.
- Excellent written, presentation, creative, strategic thinking, analytical, and relationship
management skills. - Ability to transform technical knowledge into easy-to-understand components.
- Departamento: Administración
Assistant Director CRM & Customer Loyalty - Corporate Office
A tiempo completo, Indefinido
Fecha de inicio: