Centara

Pubblicata

Assistant Director CRM & Customer Loyalty - Corporate Office

DUTIES AND RESPONSIBILITIES:

Responsible for designing Centara The 1 - customer loyalty program strategy, program benefits and continuous enhancement of the program to drive member acquisition and retention. This
includes designing customer journeys and ecosystem.
Responsible for designing the revenue model of the loyalty program.
Monitor and maximize customer lifetime value strategies to ensure maximum profitability.
Collect, monitor, and analyze big datasets of customer behavior, market research to align with
marketing activities and maximize commercial opportunities.
Partner with the Campaign Team to ensure a proper level of marketing resources (including
budget) are allocated to the program.
Lead communication plan and content to target and engage the different customer segments.
Develop loyalty program calendar and work with execution partner to deploy marketing.
campaigns, initiatives, and events to increase member acquisition.
Work with internal and external stakeholders to design and enhance system features to support.
the current and future needs of the business to create the ultimate loyalty program.
Collaborate with key departments under Central Group to drive collaborative projects.
Assess market trends and competitor analysis to keep up to date with current marketing trends.
to ensure the competitiveness of the loyalty program.

QUALIFICATIONS:

10-15 years of loyalty programs and/or eCommerce/retail experience, with a deep knowledge
base of CRM/customer marketing programs across owned and paid membership channels.
Knowledge of ecommerce operations and hospitality services strongly desired.
A history of building and leveraging customer segmentation and understanding of customer
journeys to increase engagement and business results.
Deep experience in building and managing a consumer facing loyalty programs.
Job Description – Corporate Operations
A data-driven mindset, with a proven track record of hypothesis-driven testing resulting in
increased business performance.
Ability work across organizational boundaries to get things done in a collaborative, fast-paced environment.
A positive attitude while being hyper-organized and comfortable multi-tasking.
Innovative problem solver, intensely detail-oriented and results-focused.
Strong project management skills and the ability to work in a fast-paced, deadline-driven environment with many concurrent campaigns.
Excellent written, presentation, creative, strategic thinking, analytical, and relationship
management skills.
Ability to transform technical knowledge into easy-to-understand components.