Marketing Manager

Company Description

Hyde Perth is preparing to make its grand debut – bringing the signature Hyde energy to the vibrant heart of Western Australia. This bold and stylish new opening will embody the spirit of the Hyde brand: luxurious yet laidback, sophisticated with a festival soul.

Hyde is embracing an evolved brand identity that is all about a festival vibe with music at its core. Hyde perfectly balances an elevated bohemian-chic aesthetic with a youthful, laidback ambience. The spaces are defined by vibrant colors and are designed to encourage serendipitous connections and new discoveries around every corner.  Hyde is all about the freedom and personal discovery that comes with great music, time with friends and connecting with something bigger
 

Job Description

As the Marketing Manager at Hyde Perth, you’ll be the brand storyteller and creative engine behind one of the city’s most exciting lifestyle destinations. You’ll shape and execute a bold marketing strategy that drives awareness, engagement, and loyalty—while capturing the unique spirit of Hyde in everything we do.

This role calls for someone equal parts strategic and creative—someone who lives and breathes branding, loves connecting with audiences in fresh and unexpected ways, and thrives on collaboration and innovation.

Main Functions

• Lead the development and execution of Hyde Perth’s marketing strategy, aligned with commercial and brand goals.
• Drive brand visibility and engagement across owned, earned, and paid channels—including digital, social, PR, and partnerships.
• Collaborate with the Sales, Revenue, and Operations teams to support occupancy and F&B targets through integrated campaigns.
• Build strong relationships with media, influencers, local creatives, and cultural partners to position Hyde as a must-visit destination.
• Oversee content creation across platforms, ensuring brand consistency and creative impact in every touchpoint.
• Manage Hyde Perth’s digital presence, including website, social media, SEO/SEM, and email marketing.
• Create and manage the annual marketing budget, tracking performance and ROI on all activities.
• Identify trends, consumer insights, and market opportunities to keep Hyde ahead of the curve.
• Represent the brand at key local events, activations, and networking opportunities—building community and buzz.
• Ensure all marketing practices align with brand standards and compliance regulations.

Qualifications

ABOUT YOU

• You’re an experienced marketing professional with 3+ years in hospitality, lifestyle, or related industries.
• You have a deep understanding of the Australian market and a strong network in the media, creative, or cultural scenes.
• You know how to develop campaigns that drive results—balancing data, design, and storytelling.
• You’re a digital native, across the latest platforms, tools, and trends—and always testing what’s next.
• Bonus if you have led or played a key role in launching a brand or venue before — additional bonus if you’ve opened a hotel.
• You love working with cross-functional teams and know how to turn big ideas into actionable plans.
• You’re hands-on, resourceful, and solutions-focused—you make things happen, no matter the size of the budget.
• You’re humble, curious, and collaborative—leaving your ego at the door and bringing the team along with you.
• You want to do things differently, create culture, and have fun doing it.
   

Additional Information

WHAT IS IN IT FOR YOU

• Opportunity to take party in an amazing opening team, Hyde is doing it differently
• The chance to make your mark in a fast-growing Brand
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• An annual diversity and inclusion calendar of events creating opportunities for you to learn, celebrate and make a positive impact
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture
• Excellent discounts across the entire Ennismore family of brands.

Hyde is an equal opportunity employer.  We endeavor to select, place, train, and promote the best qualified individuals based upon job-related factors such as ability, work quality, suitability, experience, and potential.