PR & Communications Director, North America

Where passion meets opportunity

Discover your journey into the extraordinary.

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travelers.
We are seeking an experienced PR & Communications Director to lead our North America communications strategy. You will play a crucial role in increasing brand awareness and engagement in these key markets, working closely with global teams while tailoring campaigns and communications to local audiences.
This role is instrumental in shaping how our story is told in North America, ensuring a consistent and emotionally resonant brand voice that reflects our refined and forward-thinking approach to ocean travel.
The role will be based in NYC and requires frequent travel, including monthly travel to the US headquarters in Miami and up to 4x/year travel to the global headquarters in Geneva. The role reports directly to the Global Head of PR and will collaborate closely with a dotted line to the President, Explora Journeys North America.

Your Impact

* Develop and execute the annual North America communications strategy, focusing on increasing consumer awareness and engagement
* Lead the delivery, adaptation, and amplification of global PR & Communications campaigns to ensure relevance and impact in the local market
* Hold and develop strong key relationships to trade and luxury lifestyle media in the local market to maximize coverage and build brand visibility
* Organize and manage key industry and brand events (both virtual and live) to boost market presence.
* Help identify, select and manage the relevant agency partners
* Identify and negotiate contracts with local brand ambassadors in alignment with the global team
* Propose local partnership ideas to drive brand awareness and value
* Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects
* Oversee thought leadership initiatives for North American management team, securing media opportunities and positioning them as industry experts
* Manage media reporting and competitive analysis for Explora Journeys and competitor brands in the region
* Ensure gathering of consumer and industry insights, benchmark analysis and trends to be shared with global PR/Comms team on regular base
* Develop and manage a strategic awards calendar to elevate brand credibility and visibility through targeted industry recognition in travel, hospitality, design, and luxury lifestyle sectors
* Support issues management, including reactive statements and alignment with internal stakeholders where required
* Support digital PR and social media integration to ensure campaigns resonate across channels, in collaboration with global digital and social teams
* Success will be measured by media impact, brand sentiment, quality of event execution, ambassador partnerships, and growth in brand visibility across luxury lifestyle and travel sectors
* Own the PR& Communications budget, including agency/vendor management

Your Journey so far

* You have minimum of 10 years' experience in a similar PR or Communication roles in the Luxury or Luxury Hospitality/Travel Industry
* You know the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry
* You have a proven track record of organizing luxury events
* You led execution and amplification of omni channels marketing & PR campaigns
* You set yourself apart through your personal accountability to deliver with excellence
* You are structured, well organized and know how to navigate in a matrix organization
* Openness to travel up to 40% of the time mostly nationally/regionally occasionally internationally

Your Essentials

At Explora Journeys, we are redefining luxury ocean travel - where discovery, well-being, and a deep respect for the seas come together in harmony.
We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world's most inspiring destinations by sea.
Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here