Onboard Brand and Product Marketing Specialist

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Job Purpose

MSC Cruises is the world's third-largest cruise brand as well as the leader in Europe, South America, the Gulf region, and Southern Africa with more market share in addition to deployed capacity than any other player. It is also the fastest-growing global cruise brand with a strong presence in the Caribbean, North America, and Far East markets.
Headquartered in Geneva, MSC Cruises is one of the two brands that sit within the Cruise Division of MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage. MSC Cruises - the contemporary brand - has a modern fleet of 22 cruise ships with three new vessels due to be launched in 2025, 2026, and 2027.
In line with the strategic guidelines received from Corporate Marketing, the Onboard Brand and Product Marketing Specialist plays a pivotal role in supporting internal and external agencies in creating and delivering impactful marketing materials to boost onboard sales and communication across the MSC Cruises fleet. This position is crucial in driving positive guest ratings and revenue attainment through effective communication of materials that are delivered on-time, on-brand, and on-budget, always with a guest-first approach.

Key Accountabilities

* Agency Collaboration: Brief internal agencies on creating marketing materials, including sales and product collateral, and guest experience communication, ensuring adherence to brand guidelines.
* Content Creation: Write, proofread, and edit creative content across all channels where the onboard experience is promoted, including print and digital formats.
* External Partnerships: Work with external agencies and vendors to execute innovative marketing programs.
* Communication Management: Manage ongoing and tactical actions to support onboard communication related to revenue and guest experience; review and approve requests for copy and content translations, managing budget and purchase orders and timing of updates to onboard materials based on seasonal and canvas changes.
* Content Management: Maintain a comprehensive catalogue of print and digital content, including copy, translations, and images; provide content updates for new ships and repositioning; manage the copy and translations database "GO" for all onboard communication channels.

Job Requirements (skills, competencies, experience)

* Previous experience working with marketing agencies, managing projects, and coordinating with creative teams.
* Experience in the cruise industry, either shoreside or onboard, is an advantage.
* Fluent in English. Proficiency in any other EU language is considered an advantage.
* BA or MA in Marketing or a related field.
* Demonstrated ability to manage multiple priorities and stakeholders effectively.
* Strong time management and team working skills.
* Creative storytelling abilities with examples of successful campaigns.
* Proven ability to develop and execute innovative marketing strategies.
* Ability to translate product information into clear, compelling narratives.

Visa Requirements

* Right to work in Italy.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here