Name: Hospitality Concept Strategy
Price: 2500 CHF

Short courses

Swiss Franc

Discover the dynamic world of hospitality evolution through our comprehensive course.

✅Delve into specialized knowledge and skills curated to navigate global trend.
✅Uncover opportunities for transformation within existing establishments, and ultimately, 
✅Master the intricacies of the Hospitality Concept Blueprint.

English

EHL Hospitality Business School, founded in 1893 as Ecole Hôtelière de Lausanne, is renowned as a center of excellence for service-focused industries. For over 125 years, our school has specialized in teaching people, in sectors ranging from hospitality to banking and retail, the skills they need to succeed. 

We believe that soft skills paired with smart know-how define the most inspiring people. These are the qualities we instill in our course participants. Drawing on our Swiss heritage, we give professionals a unique perspective into the meaning of outstanding service and what it takes to keep people engaged and motivated. 

When you study at EHL, you also become part of our well-connected alumni to broaden your prospects. Join a network of over 30,000 members spread across 150 countries.

EHL offers an international learning experience for talented, ambitious students from around the world. It has an average of 120 student nationalities for around 3,400 students. The school has two campuses in Switzerland, and a new campus in Singapore.

Undergraduate degrees: 
•	Bachelor of Science in International Hospitality Management
•	Swiss Professional Degree (HF Diploma in Hotel & Restaurant Management)
•	EHL Academy - Pre-university courses for teenagers

Graduate degrees:
•	Master of Science in Global Hospitality Business
•	Master of Science in Hospitality Management
•	Master of Science in Wine & Hospitality Management
•	MBA in Hospitality (80% Online)

EHL Hospitality Business School

The luxury market is specific and requires a carefully defined marketing
strategy to succeed. In this course, you will develop your know-how and
skills for this market in three steps. First, you will discover the rules and
characteristics that define luxury brands and how they differentiate from
premium or fashion brands. Second, you will learn how to make strategic
choices in terms of luxury branding and communication in various
industries. Finally, you will explore how to appreciate and respond to
current challenges faced by luxury brands.

Hospitality Concept Strategy

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