MSC Cruises

Pubblicata

CRM Loyalty Specialist

Cosa comprende il lavoro

Where passion meets opportunity

Discover your journey into the extraordinary.

Job Purpose

An exciting opportunity exists for a talented CRM Loyalty Specialist to join our newly created luxury travel brand Explora Journeys and to support the planning, execution, and optimization of our CRM and loyalty programs. This role is based in Milan.

Key Accountabilities

* CRM Campaign Management: Plan, create, and execute CRM campaigns across email, SMS, push notifications, and other digital channels;
* Customer Segmentation & Targeting: Develop customer segments using behavioural and transactional data to deliver personalized communications and offers;
* Loyalty Programme Management: Support the design, implementation, and day-to-day management of the customer loyalty programme, including rewards, tiers, and customer benefits;
* Analytics & Reporting: Monitor CRM performance metrics (open rates, CTRs, conversions, retention rates), and generate regular reports to evaluate campaign effectiveness;
* Customer Journey Optimization: Map and optimize customer journeys across channels to increase engagement and satisfaction;
* Collaboration: Work closely with marketing, data, product, and customer service (EEC) teams to ensure consistent messaging and seamless customer experiences;
* Tool & Platform Management: Maintain and optimize CRM systems (e.g., Salesforce) ensuring data integrity and compliance.

Qualifications (skills, competencies, experience)

* At least 3 years' experience in a similar CRM Marketing role preferably in the Luxury or Luxury Hospitality/Travel Industry;
* Educational background in Marketing or Economics;
* Fluency in English - additional languages are a plus;
* Familiarity with CRM systems (preferably with Salesforce) and with the most popular project management software (JIRA, Confluence);
* Good Knowledge of Microsoft Office (PPT, Excel, Word etc.);
* Self-motivated and team player with great collaboration skills;
* Structured, well organized and know how to navigate in a matrix organisation;
* Good organizational skills and strong attention to detail;
* Experienced working in a fast -paced and evolving environment.

Visa Requirements

* Right to work in Italy.
At Explora Journeys, we are redefining luxury ocean travel - where discovery, well-being, and a deep respect for the seas come together in harmony.
We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world's most inspiring destinations by sea.
Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here

Dipartimento: Marketing

L'azienda

MSC Cruises has grown exponentially since 2003. In such a short time, we have built a fleet of 22 modern and most environmentally advanced ships!

With our constant expansion, our fleet will grow in capacity with the arrival of seven new ships in three different classes by 2027.
One of our latest ships – MSC World Europa – was delivered in 2022, inaugurating the World Class. It is our largest cruise ship to date, with a capacity of over 6,700 passengers, served by more than 2,000 crew members.

In 2023 we inaugurated the MSC Euribia equipped with the best and latest environmental technology and bestowed with a highly-innovative design.

In 2023 MSC Cruises entered the Luxury segment by launching its first of four Explora Journeys ships.

Recruitment Prospects
With three new mega-ships and four Luxury ships to be built and delivered between 2023 and 2027, the biggest and most important challenge for MSC Cruises is to find, recruit and train a high number of new crew members needed to provide the service, fun and safety that have become hallmarks of MSC Cruises.

This massive project is already well under way. The Human Resources Team is not only working to recruit the best talents but is also visiting our manning agencies and hiring partners around the world to ensure that the right people and facilities are in place to prepare this ‘army’ of new crew members for their life at sea.

We need motivated and ambitious crew members who work with passion and understand the value of a smile.

Join our team and see how much you can grow!

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