Director of PR and Communications

Key Responsibilities:

As the Director of PR and Communications at Mandarin Oriental, Bangkok you will be responsible for:

Communication:

• Ability to develop and implement comprehensive PR and communications strategies.
• Strong understanding of brand management and positioning.
• Support the development of a brand, PR and communications strategy to in line with agreed targets.
• Driving brand reputation, establishing property positioning and visibility of the resort via all communications channels such as media, content, digital, consumer marketing and partnership activity.
• Overseeing all matters relating to media and public relations for the hotel and liaise with local media, in-house overseas media, colleagues, the general public and relevant stakeholders to drive positive publicity, awareness and to effectively handle media requirements.
• Overseeing all matters relating to media relations, advertising, collateral production and other marketing communications for both hotels.
• Develop local CRM strategy.
• Overseeing all social media channels strategy, promoting the hotel through positive and enticing content.
• Promoting the image of the hotel through positive publicity, suitable partnerships and appropriate awareness campaigns.
• Communicating with the MOHG Communications Offices and PR Agencies with a view of achieving properly positioned print and online media exposure.

Public Relations:

• Manage all matters relating to media and public relations for the hotel.
• Manage the Public Relations collaborations with Media and Influencers including collaborations with International PR Agencies
• Maintain the Hotel exposure and great reputation in local and international media through media events, print, radio, television, online, collaborations etc.
• Support Director Commercial and Strategy achieving the Public Relations goals and strategies as highlighted in the Hotel’s Communications Plan.
• Manage opportunities with Luxury Brands for Photoshoots, events, product launching.
• Ensure regular exposure in local and international media through print, online, radio and other platforms, sharing Hotel News and Promotions, new services, and the unique selling propositions.
• Maintain strong relationships with local and international media.
• Create bespoke itineraries and host all local and international media and influencers visits.
• Keep press kit, marketing collaterals, online platforms and photographic library updated.

Requirements:

• Minimum of 8-10 years of experience in public relations, communications, or a related field.
• Proven track record of successful PR campaigns and strategies.
• Experience in a managerial or leadership role for at least 3-5 years.
• Proficiency in using analytics tools to gather insights and adjust strategies accordingly.
• Experience in the industry related to MOBKK's core business is advantageous.

Advertised: 30 May 2024 SE Asia Standard Time
Applications close: