Company Description

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Job Description

ROLE: Copy & Communications Manager

OVERVIEW: 

We are looking for a creative, energetic, and detail-oriented copywriter and editor to craft engaging content for our various brand and marketing channels and mediums.

You will work with the brand team to develop copy across multiple channels and mediums, that adheres to our brand standards, communicates our brand pillars, speaks to a wide range of audiences/regions, and ensures we meet our goals.

You will need to write quickly, creatively, and accurately while also being willing to conduct research, if necessary. You will need to be flexible 

RESPONSIBILITY AREAS

• Writing and editing digital/social copy, ensuring that it is engaging, informative, and optimised for search engines while aligning with the brand positioning/marketing strategy

• Writing and editing editorial/print/ad copy, ensuring that it speaks to the target audience while aligning with the publication/channel

• Writing brand copy for guidelines, processes, SOPs, and templates

• Supporting the creation of various marketing collaterals, such as brochures, flyers, presentations, and other materials that effectively reflect the brand pillars, as well as hotel amenities and services

• Writing ad/brand copy, which aligns with the marketing calendar and the brand’s overall marketing and promotional activities

• Collaborating with other members of the marketing team, such as designers, marketing managers, and content managers, to create cohesive and effective brand and marketing materials

• Gathering information and insights from other teams and departments, such as the sales team, to inform the copywriting process

• Ensuring that all copy adheres to the brand guidelines and is consistent with the voice and tone.

• Maintaining a style guide to ensure that all copy is consistent and adheres to the brand standards.

• Maintaining a copy archive to ensure we maximize the use of all copies and an easy reference point for copies.

• Staying up-to-date with the latest trends and best practices in copywriting and digital marketing to ensure that the brand’s materials remain fresh and effective.

• Keeping track of the performance of concepts and campaigns, and making necessary changes to improve the ROI.

• Support the PR manager and/or agencies in writing, editing, and proofreading content directed towards media, such as press releases, award nominations, and media reviews.

• Collaborating with external vendors, such as translation agencies, to ensure that all copy is accurate and appropriate for different languages and cultures.

• Developing a clear understanding of our target markets and advising a comprehensive communications strategy to promote the brand. 

• Proofreading and elevating copy written by others in the team. 

Qualifications

REQUIREMENTS AND SKILLS

Required:

• Proven experience as a copywriter or related role

• Knowledge of online content strategy and creation

• Excellent writing, editing and proofreading skills

• Experience with SEO

• Strong research skills

• Creativity

• Collaborative spirit

• Excellent time-management and organisational skills

• BSc/BA in marketing, English, journalism or a related field

Preferred:

• Arabic speaker and proficient in writing and translating to Arabic