Director of Channel Marketing

Hotel Brand:
Location: China, Shanghai, Shanghai

Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120

Job number: 128995



Role Purpose

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.

Key Accountabilities

• Serve as champion and guardian of the brand via the development and ongoing optimization of the global brand architecture and supporting frameworks.
• Lead the process to develop the intermediate (3-5 years) strategic brand plans and supporting programs/tactics and monitor the activation of those programs/tactics, including any annual business planning activities, to support the brand’s business, performance and competitive objectives.
• Analyze data on current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trend to build recommendations for product, experience and marketing enhancements.
• Own the review and analysis of brand health, market and industry data globally to understand current commercial performance trends and opportunities within the brand to deliver on the commercial needs of individual markets across the globe.
• Collaborate with Brand Directors to assess consumer satisfaction and sentiment performance to inform on opportunities for innovation and operational remediation.
• Partner with global and regional partner functions to develop effective segmentation, demand creation and channel marketing strategies to capture consumer demand.
• Assist Global Brand Vice President and Franchise Development teams in the achievement of product distribution targets by participating in major sales presentations and support efforts to target current and potential franchisees.

Key Skills & Experiences

Education 

Bachelor's or master’s degree in Marketing, Business, or a relevant field of work or an equivalent combination of education and work-related experience. MBA preferred 

Experience 

• 8-10 years progressive marketing experience with demonstrated proficiency in brand and product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and or significant complex projects.
• Effective and or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated knowledge of marketing principles and strategic planning process. Strong storytelling capability
• Ability to develop effective segmentation, demand creation and channel marketing strategies in a multi-unit hotel or other travel/service environment preferred.
• Demonstrated ability to analyze and interpret research data on consumer preferences and market trends. Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact.
• Thrives in ambiguous environments

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.