Encuentra Cursos en Hostelería & Turismo

The unique opportunity to study tourism in Venice. An innovative programme offered at a Equis certified school with a 30 year long experience in tourism and hospitality education. The programme is built upon experiential learning and immersive experiences, and to foster teamwork and networking. The AI based and digital tools essential to the industry and its development are integrated transversally to each course. Hands on Labs, Industry days and classes, Special Guests’ Lectures, Live projects, and many other activities enrich this real-world learning experience.

Prepare for success in an exciting, fast-growing and highly competitive business With its focused and practical learning approach, this master’s will give you the skills to lead marketing projects and develop effective marketing strategies – skills which are highly sought-after throughout the industry.

By graduating with a bachelor’s degree in Food and Beverage (F&B) Management studies, graduates will be able to: Recognize and interpret the different trends, challenges, and scenarios in the hospitality and tourism industries. Explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives. Explain the role and impacts of businesses in the development of environmental, social, and financial sustainability. Develop critical thinking skills through a foundation of broad and varied academic fields of study. Demonstrate the ability to make decisions, solve problems and think critically in hospitality business-related scenarios. Negotiate and discuss hospitality business-related issues with confidence and ease. Demonstrate effective management and operational techniques in hospitality operations (hotel, F&B, events, etc.). Apply effective verbal and nonverbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues.

Do you find it difficult to determine the best approach for reaching consumers in the face of today’s digital transformations with the proliferation of channels and platforms available? And even once you've identified a strategy, have you struggled to execute it across all channels? Businesses in hospitality and beyond are facing an unprecedented digital disruption that makes staying on top of the latest digital marketing innovations more important than ever. How can you reach and customers in this new landscape. Inbound marketing is the key. It’s a strategy that focuses on attracting and engaging customers through valuable and relevant content. Rather than using traditional outbound marketing tactics like advertising or cold calling, businesses use inbound marketing to provide value to potential customers at every stage of the buying journey—from awareness to consideration to decision. By creating and sharing valuable content, businesses can attract qualified leads and convert them into customers. In this course, we’ll study best practices of digital marketing tactics such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). We’ll look at proven ways to increase new bookings and repeat business. By providing valuable and relevant content, hospitality businesses can establish themselves as experts in their field and build trust with potential customers, leading to increased bookings and repeat business. After this course, you will better understand how to create and implement an effective inbound marketing strategy that will increase both lead generation and conversion rates.