Name: Hospitality Luxury Brand Management
Price: 2500 CHF

Short courses

Swiss Franc

Discover the rules and characteristics of luxury brand
management.


📈Build a luxury strategy for your brand and business.
📌Learn from inspiring guest speakers and thought leaders
from academia and practice.
🤝Connect with like-minded peers.

English

EHL Hospitality Business School, founded in 1893 as Ecole Hôtelière de Lausanne, is renowned as a center of excellence for service-focused industries. For over 125 years, our school has specialized in teaching people, in sectors ranging from hospitality to banking and retail, the skills they need to succeed. 

We believe that soft skills paired with smart know-how define the most inspiring people. These are the qualities we instill in our course participants. Drawing on our Swiss heritage, we give professionals a unique perspective into the meaning of outstanding service and what it takes to keep people engaged and motivated. 

When you study at EHL, you also become part of our well-connected alumni to broaden your prospects. Join a network of over 30,000 members spread across 150 countries.

EHL offers an international learning experience for talented, ambitious students from around the world. It has an average of 120 student nationalities for around 3,400 students. The school has two campuses in Switzerland, and a new campus in Singapore.

Undergraduate degrees: 
•	Bachelor of Science in International Hospitality Management
•	Swiss Professional Degree (HF Diploma in Hotel & Restaurant Management)
•	EHL Academy - Pre-university courses for teenagers

Graduate degrees:
•	Master of Science in Global Hospitality Business
•	Master of Science in Hospitality Management
•	Master of Science in Wine & Hospitality Management
•	MBA in Hospitality (80% Online)

EHL Hospitality Business School

The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.

Hospitality Luxury Brand Management

Overview

What you will learn

Details

Course overview

What you will learn

Course details

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