Crisis Communication
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Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
Pricing Strategy
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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life.
Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.
Apprendre l’anglais avec ABA English
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Avec ABA English, vous apprenez l’anglais selon la méthode naturelle, comme vous avez appris votre langue maternelle. Pour cela, nous vous présentons notre méthode unique basée sur des vidéos et des cours en direct. Vous pouvez commencer à partir de zéro et atteindre le niveau le plus élevé (Business). Maîtriser l’anglais est une compétence indispensable si vous travaillez en contact avec le public, car elle vous permet de communiquer avec des gens du monde entier.
BS in Hospitality, Travel and Tourism Management - NYU
NYU's Jonathan M. Tisch Center of Hospitality
New York, NY, United StatesThe BS in Hotel and Tourism Management prepares students for management positions in one of the largest and fastest-growing economic sectors worldwide. Combining a thorough liberal arts program of study with industry-specific business classes, students gain in-depth knowledge in the areas of hospitality finance, sales and marketing, revenue management, special event planning, destination development, and food and beverage operations. Frequent site visits, industry events and guest speakers ensure they make use of all the opportunities New York City has to offer, both in and out of the classroom. In addition, they gain hands-on experience through internships, which develop them into successful—and highly employable—industry professionals.
Using Email for Networking in English
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Improve your writing skills. Write effective emails including great subject lines, greetings, and closings. You’ll be more confident as you communicate for business, send messages, expand your network, and search for jobs in English.
Two-Year Diploma in Culinary Arts
Royal Academy of Culinary Arts
Amman, JordanThe Two-year Diploma program in Culinary Arts prepares students to enter junior chef positions in five-star hotel with the hands- on craftsmanship, solid scientific knowledge, and business communication skills to start a career journey in the culinary and hospitality sectors. Students in this program study theoretically and practically the foundations of culinary arts science and cooking methods, knife skills, nutrition, service techniques, menu development and cooking in restaurant operation. Program Attributes: Certificate accredited by EHL. Certificate accredited by Ministry of Higher Education in Jordan. Cohesive academic and practical education of culinary arts. Addresses the passion for students who prefer hands- on, dynamic programs. Includes hands-on culinary courses and specialized culinary academic subjects. Industry-internship semester for 5 months in a 5-star hotel in Jordan or all over the world to have the students ready for the workplace by the time they graduate.
Communicating in Times of Change
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Leadership communication is never more important than during times of change. This course helps supervisors and mid-level managers come up with a communication strategy that helps make a change initiative successful regardless of whether they are the ones instigating the change. Join communication experts Tatiana Kolovou and Brenda Bailey-Hughes as they address the who, why, when, how, and what of change.