Front Office Management Certificate
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Historical perspective of hotels and any other establishment that require a good front office department
Sources of revenue for hotels
Improving the meeting and function space of hotels
Deciding on your desired profit margin by effectively factoring cost of rooms, foods and opportunities
Different classification of hotels
Target audience for hotel establishments
Effectively differentiating room sales by dividing your accommodations into group rooms and transient rooms
Understanding market segmentation including corporate segments, group market segments, business segments, group market segments and pleasure segments
Different types and designations of hotel rooms
Importance of good architecture in providing excellent hospitality service
Effectively managing a hotel and its front office
How to meet and greet guests and guide them to their excellent room accommodations?
Determining the best mode of payment
Training the front desk clerk
Deciding on the best room rate structure
Working with the property management system
Accurately performing night audits
Providing the best housekeeping services
Measuring the performance of the hotel and the guest service on a regular basis
Fundamentals of Sales & Marketing Management for Hospitality
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Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training.
The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries.
In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists.
We will be covering
- Concepts of Marketing
- Organization and Roles of Sales Managers
- Recent Trends impacting sales managers
- Ethics in sales
- Sales Planning, Budgeting and forecasting
If you feel any topic is missing, write to us
Principles of Managing Service and Dining Areas
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The course describes the current responsibilities of any food outlet under the law, with regards to a safe workplace, safety of plant and machinery and systems, safely storing articles and substances, adequate welfare facilities and how to provide information, instruction, training and supervision necessary to provide health and safety for employees.