Encuentra Cursos en Hostelería & Turismo

Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured. Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.

Pricing strategy is the central component in your overall profit performance. This online course prepares you to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment.

A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.

Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand and availability control. This curriculum will prepare students to succeed in this new, highly competitive hospitality landscape.

Today's consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course you'll learn to develop online strategies designed to improve your standing in Internet search results, called Search Engine Optimization (SEO), and increase your visibility to target customers.

This course aims to develop those who wish to be more effective in their role as a social, economic and technological change agent. It is designed for those who wish to understand, support, finance or facilitate the creation and growth of new food ventures that are based upon innovative ideas which significantly change the status quo. Analyse and understand how entrepreneurs influence and alter the market dynamics of the world we live in.

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand.

The number of adults 65 and over is growing fast; it’s an exciting time for those interested in careers serving seniors. How can you be sure you’re meeting the needs of seniors and providing a superior experience?

Address your customers where they spend their time. 80% of network traffic consists of videos. Consumers remember video-containing material better than text or still pictures. A modern company is not relevant if the customer encounter is not of high quality also online. Using videos you may encounter your customers online effectively and impressively. Video marketing is not expensive nor too difficult

The sales landscape has changed dramatically during the last 10 years. Modern buyers are now empowered and more independent in their buying process. Modern sales professionals have to learn how to engage and influence buyers in modern sales channels such as social media. In this course, we will go through all the essential elements for understanding and implementing social selling in practice. You will learn how to use social channels such as LinkedIn and Twitter in the sales context. This course covers all the essential skills and techniques in order to use social media in your sales efforts as well as teach you why and how to use essential social channels professionally. During this course, you will learn how to prospect and approach new customers as well as how to leverage content and social channels effectively for maintaining and developing existing customer relationships. This course provides you with all the necessary skills needed to integrate social selling practices into your sales process. The course consists of 19 videos of short online lectures and practical hands-on screenshare videos.

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Prepare for success in an exciting, fast-growing and highly competitive business With its focused and practical learning approach, this master’s will give you the skills to lead marketing projects and develop effective marketing strategies – skills which are highly sought-after throughout the industry.